Guides
Clear pricing guidance to support the calculators.
These articles are the editorial layer behind the calculators. They explain the trade-offs, assumptions, and operating logic that matter when you are protecting margin in a product business.
Featured guides
Start with the pricing questions that drive the biggest decisions
Each guide is written to work alongside the calculators, so you can move from understanding the concept to testing the numbers across pricing, packaging, tax-aware margin, profit, shipping, and inventory planning.
Fee guide
6 min readHow to Use the Etsy Fee Calculator
Learn how to use the Etsy Fee Calculator to estimate listing fees, transaction fees, payment processing, Offsite Ads, net profit, margin, and break-even revenue.
Read guidePricing guide
5 min readHow to Use the Handmade Pricing Calculator
Learn how to use the Handmade Pricing Calculator to price products using materials, labor, packaging, overhead, fees, and target margin.
Read guideFulfillment guide
9 min readPackaging Cost Calculator Guide
Learn how to calculate packaging cost per order and per item, including boxes, mailers, labels, tape, void fill, waste, and packing labor. Free guide for Etsy sellers, makers, and ecommerce brands.
Read guideTax guide
7 min readHow to Use the Sales Tax / GST Margin Helper
Learn how to strip GST or sales tax out of a selling price, calculate true profit margin after tax, and find the right price for a target margin or markup.
Read guideShipping guide
5 min readHow to Use the Free Shipping Threshold Calculator
Learn how to use the Free Shipping Threshold Calculator to estimate shipping subsidy, threshold, additional revenue needed, and expected margin at threshold.
Read guideProfit guide
5 min readHow to Use the Craft Fair Profit Calculator
Learn how to use the Craft Fair Profit Calculator to estimate event costs, profit margin, profit per order, and break-even sales before booking a market.
Read guideProfit guide
5 min readHow to Use the Break-even Calculator for Makers
Learn how to use the Break-even Calculator for Makers to estimate break-even units, break-even revenue, contribution margin, and targets for profit.
Read guideInventory guide
8 min readHow to Use the Inventory Reorder Calculator
Learn how to use the Inventory Reorder Calculator to plan reorder point, safety stock, lead time demand, suggested reorder quantity, and optional EOQ for makers and small product businesses.
Read guideWholesale guide
9 min readWholesale vs Retail Margin Calculator Guide
Learn how to compare retail and wholesale profit, margin, markup, and discount rates so you can choose a wholesale price that stays sustainable.
Read guideDiscount guide
8 min readDiscount & Sale Price Impact Calculator Guide
Learn how discounts affect sale price, profit per unit, margin, and the extra sales volume needed to keep total profit flat.
Read guideAds guide
7 min readAds & ROAS Profit Calculator Guide
Learn how to calculate break-even ROAS, compare actual ROAS with profit margin, and estimate target ROAS and max CPC for small ecommerce campaigns.
Read guideBundle guide
7 min readBundle & Multi-Pack Pricing Helper Guide
Learn how to price 2-packs, 3-packs, and gift bundles so customer savings still protect profit and target margin after fees, packaging, and shipping.
Read guide